Coke or Pepsi? Netiher Please!

In October (ok, so I'm a tad bit behind on my communication!) my husband and I were in Warren, Vermont at a lovely spot called The Pitchers Inn. It was wonderful to be surrounded by so many establishments that relied so heavily on their local offerings and that operated their businesses guided by an environmental and social conscience. I felt good about being there and I felt at home. It is important to feel good about what you are doing (to earn a living) and sometimes it requires going against the grain of the mainstream.
I remember reading an article about a woman in San Francisco who had a restaurant that was devoted to local and organic ingredients. She implemented a mindfulness in her business that extended beyond the bottom line of material profit to her social and environmental investment. I was applauding her efforts as I was reading the article and at one point I may have said out loud, "way to go girl!" Her efforts to operate her business with a great amount of integrity and principle was quickly winning my admiration and respect. However, my excitement for what she was doing quickly turned into disbelief and disappointment when she stated: "but I still have to serve Coke or Pepsi!"
Several years ago I made the decision to discontinue the offering of Coke or Pepsi and switched to all natural offerings. I did not feel good about offering something that was laden with chemicals and high fructose corn syrup which is a major culprit in adolescent obesity and diabetes. I felt very strongly about making this change and felt good about my decision. I have also had some strong reactions from customers. Some have applauded my efforts and some have harshly criticized my stance. I recently had a review on Trip Advisor that stated: "I don't want to go anywhere that I can't get a Coke or Pepsi!" One family had a reservation for 6 and left the restaurant quite angry when they were told neither Coke or Pepsi were available. They said they were offended! They were not interested in trying (free of charge) one of the all natural offerings such as Izze, Steaz Green Tea Soda, Maine Organic Root Beer or Boylans Cane Cola.
Personally, I think the reaction warrants careful examination! Wake up, people we need to take care of ourselves!